Look at the Lebanese Highways and especially at the huge billboards everywhere!
Women, teenagers, Men, children are harassed by pictures and advertisements using the women body and brain as a housewife, as a sexy doll, as a bimbo.
the examples in Lebanon are numerous. ( here are some previous examples taken from my blog : My body is not to be used for your crap ads! women’s body are sacred and not objects!
You can be Seduced by a Taouk…. or a warak arich on a women body… , for more info also do check Kherrberr website: here are great examples from it Mothers Are Not Washing Machines , Scholl’s Babybotte: Influencing Children’s Gender Roles ! )
The problem is that me and other Lebanese and non Lebanese women living in Lebanon and bombarded by such pictures and adv will integrate them in our mind and we won’t be able to see the prejudice and discrimination they create after a while.
The small boy and the small girl are definitely influenced by those ads such as the “Babybotte and Barbie Adv! To the boy we will find it normal to buy and offer a Lego game that will help him use his brain, as for girls, we will find it normal to offer a doll, for her to pamper and integrate as an image of the mother she will once be!
I will always and always repeat that we live in a world were stereotypes related to gender role division are very difficult to overcome, but WE can do it!!
we have to be able to discern gender biased images, games and advertisements!
is it normal for media to use My body to market a car!?! I understand that women bodies are attractive but we have to stop using them and Instrumentalising them as objects for marketing!
The gender division is so normal that when we go to a shop in Lebanon for children you’ll have a part in pink with lots of dolls and dentelles, and carrycots, and small kitchens and other part with cabs, construction games, army clothes, superman clothes for boys.
This is from where gender stereotyping begins! Malls, and shops for children!!!
Images and social Roles (women as a housewife, and men as house caretaker, and a society saviour ( the superman) ) are so commonly engraved in our sub conscience we usually reproduce and replicate them over and over! I was so glad when my Brother in Law wrote to me, “let your husband help you Iron your future new born clothes , this task is not just for women!!”
That is how we go out of the vicious circle of reproducing social roles and reinforcing social stereotypes!
I am working on it, Are you???
I loved this flyer that we (my husband and I found at the gynecologist, a Men bottle feeding his child) …. Do you think that this is common in Lebanon?? it is rare to find husbands helping with the education part of the children, why? again social roles, manly roles, patriarchal culture, and all those big issues we have to try to fight and overcome!